C is for Cold calling: what is it and how do you do it?   Cold Calling




Have you ever had something to sell and you ran out of friends and family to sell it to; so you needed to hit the road and talk to strangers. Oh, No, scary…..Huh? I am here to tell you that is all in your mind.


Cold calling gets its name from approaching or calling on someone that you have never met before. In marketing this is important, because you need to expand your interest base and this is one way to do it.


That is a fear that I am over coming myself.   Walking up to a total stranger, starting a conversation and then leading it into a business opportunity.   Not knowing how they will respond to you takes a certain mindset. I takes practice for some and is quite natural for others.


Think about when you were young and were doing fundraisers in school, or selling Girl Scout cookies, or tickets for a drawing, or whatever you needed to do for a group that you were associated with. What did you do?

(Speaking of Girls Scout Cookies; did you know they have three new ones coming out?)


Was it easy, how much did you make from it?


Did you ever stand out in front of a grocery store and stop people to get them to buy something, donate something or contribute to your cause?


Here are some videos to help you:

 No Fear Cold Calling



Eliminate your fear of cold calling & secure more face to face time with senior decision makers. Real world sales training & cold calling tips & strategies for salespeople, business owners, entrepreneurs & professionals from author & motivational speaker Gavin Ingham.

You need the right cold calling techniques and sales skills if you want to gain more new business appointments and make more sales. In this free sales training video, sales motivational speaker Gavin Ingham talks about how you can generate more leads and make more sales


The Rejection Myth: How to Overcome Fear of Rejection


 Quotables: “I’m not going to limit my service or my message to the world based on what other people think. I am my own person and I’m going to be myself regardless. If we all shrunk in our ability to serve because of what some people might think where would we be as humans? Go out and be great – and never apologize for it.” – @BrendonBurchard


Now for the lesson that I have for you:


“The human tongue is a beast that few can master.”
― Robert GreeneThe 48 Laws of Power


Law#3 (48 Laws of Power) Conceal your Intentions

Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelop them in enough smoke, and by the time they realize your intentions, it will be too late.


Think about seeing someone you really want to get to know, maybe even date, but you do not know how to approach them or how to sell yourself to them. Well that is a form of cold calling.


How you approach them is important if you want to keep their attention long enough to let them see who you are and what you have to offer. Maybe even that second date.


Most people are open books. They say what they feel, blurt out their opinions at every opportunity, and constantly reveal their plans and intentions. They do this for several reasons. First, it is easy and natural to always want to talk about one’s feeling and plans. It takes effort to control your tongue and monitor what you reveal.


Second, many believe that by being honest and open they are winning people’s hearts and showing their good nature. This only makes you predictable and familiar, possibly of something they are trying to avoid themselves. They will end up fearing you. Honesty is likely to offend people; it is much more prudent to tell people what they want to hear rather than the coarse and ugly truth of what you feel or think.


Remember they want to talk about themselves.  


To gain the power of cold calling, and yet even friendship, quickly lay honesty aside, and train yourself in the art of concealing your intentions. Master the art and you will always have the upper hand. Human nature’s first instinct is to always trust appearances, we cannot go around doubting everything we see and hear. That would just be exhausting and terrifying.


Learn how to dangle, like a carrot leading the donkey, your objective and a goal to aim for in front of people’s eyes and they will take the appearance for reality. Setting up the signals, like a desire and indifference, and you not only throw them off the scent, you inflame their desire to possess it.


One caution to setting up your dangle. Do not look seductive or suspicious. Be open on your desires and goals, just not your real ones. Stop before spilling all the beans about what you do, or how you do it.   You will appear friendly, open, and trusting; you conceal your intentions; and you send your captures to your intended destination.


“Use Smoke Screens to Disguise Your Action”

Deception is always the best strategy, but the best deceptions require a screen of smoke to distract people’s attention from your real purpose. The bland exterior, like the unreadable poker face, is often the perfect smoke screen hiding your intentions behind the comfortable and familiar. If you lead the sucker down a familiar path, he won’t catch on when you lead him into a trap.


When you are attaching people into a business platform or asking them to give you money, needs to be laid out first with a smoke screen, getting them excited and pumped enough to pull them in a little further. To get their interest high enough to keep them compelled and to get them to buy anything from you before they know what happened.


Cold calling is an art that can be learned, it is a fear to overcome, for any business to grow you need to gain a grand following and by reaching new people all the time is the key.


Having a business that you can call your own is a dream that most people have. They just do not see it happening to them, they just cannot get over what perceptions or appearances that the world has put on them.   This is why when you are cold calling on individuals that you need to present your message with that dangle and a little bit of secrecy.

See you soon



P.S. Some of the best tools I have found are in the Blogging platform of Empower Network. Click the link below and see for yourself how you can have a business of your own.


Related links:

 How The International Space Station Has Shown Me How to Face My Fear

Take Action and Face Your Fears

Communication Shortcuts to Talk To Them Like a Pro

Do You Struggle with Being Ordinary?

Little Known Secrets that Will Change the Way You Think About Making Money



Don’t let this opportunity slip by. Reserve your spot right now!

PS – Right Now, I’m looking for a select new group of people to mentor personally to $5 to $10K per month.
Are you serious about making it happen? Watch this video and follow the instructions.
I’ll be in touch with your next assignment right after you join.
Click here To Watch the Free Presentation

Share this post and help spread my Ideas!


3 thoughts on “Crushing it with Cold Calling

  1. I used to be terrified of cold calling Sandy. In the end I realised there was only one way around it. Be myself, treat them like someone I knew and just get on with it. It started to flow and I never worried about cold calling again.

    Sales calls for my children’s entertainment biz and an event agency were so relaxed. I took calls and just had conversations with people. We’re all real and I’ve never did like the hard sell game. I made some friends that way and enjoyed that side of the business tremendously! I saw it as a chance to connect with my customers on a more personal level.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.