Why do you want to Engage with all different kinds of people and try to understand the social psychology that goes along with that?


Well for starters without engaging with people you have no followers, you really have a hard time building your business. You won’t see the results that you want. You will not get the kind of return you are looking for, and you might as well be talking to yourself. Unless that is what you want.


For some people, social engaging is easy, they just start talking to whom ever is around them.  For others it takes a little more to really get them to loosen up make a new friend.  I am one who likes to talk, but getting that social engagement with a lot of people takes work.


I have found 10 key points that can help you get started.


  1. Have Genuine Enthusiasm

Why should your customer be excited about your product if you aren’t?


  1. Make All Customer Conversations Two-Way

If you want your customers to listen to you, you need to listen to them.   People like to talk, and making it a conversation is the best way to make it a two-way communication. Respond to the good and the bad.


  1. Be an Assertive, not Aggressive Communicator

This requires a lot of listening.   Yes, I know, when you have your own business and you want to talk about what you want to talk about, and who cares what others think is in your mind. BUT, you need to listen and know what your audience wants to hear, and how else are you going to know that what you have to say is solving a problem that others can use?


  1. Provide Useful Information

People have so many social networks to get information from these days.   For you to get into the psychology of social media, you need to create the content that is useful and eye opening to those who are looking.


  1. Do you have a Genuine Interest in Your Customers

How do you know what information is helpful to your customers? How about asking them? Social media can be a great place to do this. Be prepared for the response, though, it might not be what you were wanting, but learn from it.


  1. Promote Your Customers and Yourself

Use your social media platforms for promoting your customers’ interests. Promote your customers’ blogs or charities of interest, if they’re not incompatible with yours. They will appreciate this extra attention, and will reciprocate in kind.


Who are you? What do you like?


If you find something you want to talk about, how do you get your point across? By all means, don’t make it boring. Use the social psychology and find get things to include.


Put yourself into the content…

  • Use sarcasm
  • Make pop culture references
  • Insert analogies
  • Point out cliches
  • Reference things of interest
  • Mention your pets
  • Talk about your……


These are just a few of the ways you can insert yourself into your blog posts and these simple references to the fact that you breathe air and have a soul can immediately spice up a boring topic and create engaging content.


  1. Avoid Tricks and Gimmicks That Can Undermine Your Credibility

Pulling a hoax on your customers might get attention, but it will backfire and kill credibility and trust.


Write about interesting subjects. Think about if others would be bored or not.


Mix in blog posts about topics that are actually interesting and engaging.  Write about local events, employee achievements, clients accomplishments, local sports stories, local artists, local top ten lists, industry wide top ten lists…


If you topic is boring … Well… You can put lipstick on a pig, but it’s still a pig right?  So maybe your topic is boring and no matter how much you insert yourself into it…


Here is what you can do…..Mix in:

  • fun notations,
  • sadness or happiness,
  • media heavy,
  • text heavy,
  • personal stories,
  • one liners…
  • Quotes
  • Videos
  • Links to other posts


One thing to remember is that this is your business. What is your goal? Do you need engagement? You need to writing and post things that others will want to read and when they know a person wrote it, they will read and stay on your page longer if you keep them engaged.



  1. Make All Communication Clear

Choose clear language when communicating with customers. Be honest.


Stock photos are enemy #2 of boring content.boring blog




Because stock photos do not represent YOU.  Stock photos aren’t your business.  Stock photos aren’t real life.  Stock photos are all over the place.


Stock photos make you and your business a commodity!


So what’s the solution?


Simple… Take your own photos of what you’re talking about.


Here is a three minute video to show you how to… Create your own web graphics.


It’s that easy.


You want consumers to be inspired by your blog posts enough to buy from you… Original photos and web graphics give your blog posts a personal touch and help you to create engaging content.


  1. Follow-up

Auto-responders are popular because they’re cheap and easy. Unfortunately, that’s also how they make your customers feel. If customer engagement really matters to you, make the phone call or other social connection.


  1. If you have co-workers or Employees, Make Sure they are Engaged also.

If they’re not engaged, how can they possibly keep your customers or followers engaged? Detachment is contagious, and your employees will infect your them.



If a man is respectful he will not be treated with insolence. If he is tolerant he will win the multitude. If he is trustworthy in his word his fellow man will entrust him with responsibility. If he is quick he will achieve results. if he is generous he will be good enough to be put in a position over his fellow men.

Confucius (c. 551 – c. 479 BC)


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Now what is: social psychology


It is ….“the scientific field that seeks to understand the nature and causes of individual behavior in social situations”. (p. 6).

It therefore looks at human behavior as influenced by other people and the social context in which this occurs.

Social psychologists therefore deal with the factors that lead us to behave in a given way in the presence of others, and look at the conditions under which certain behavior/actions and feelings occur. Social psychology is to do with the way these feelings, thoughts, beliefs, intentions and goals are constructed and how such psychological factors, in turn, influence our interactions with others.



History of Social Psychology


For those who like a little history here is where social engagement was first noticed.

Aristotle believed that humans were naturally sociable, a necessity which allows us to live together (an individual centered approach), whilst Plato felt that the state controlled the individual and encouraged social responsibility through social context (a socio-centered approach).

Hegel (1770–1831) introduced the concept that society has inevitable links with the development of the social mind. This led to the idea of a group mind, important in the study of social psychology.

Lazarus & Steinthal wrote about Anglo-European influences in 1860. “Volkerpsychologie” emerged, which focused on the idea of a collective mind. It emphasized the notion that personality develops because of cultural and community influences, especially through language, which is both a social product of the community as well as a means of encouraging particular social thought in the individual. Therefore Wundt (1900–1920) encouraged the methodological study of language and its influence on the social being.



A Lot of research in social psychology of others was developed following World War II, when others became interested in the behavior of people when grouped together in social situations.


Studies focused on how attitudes are formed, changed by the social context and measured to ascertain whether change has occurred.  Amongst some of the most famous work in social psychology is that on obedience conducted by Milgram in his “electric shock” study, which looked at the role an authority figure plays in shaping behavior.  Similarly, Zimbardo’s prison simulation notably demonstrated conformity to given roles in the social world.




Now that you know the psychology of social behavior and engagement it has with people, get out there are start sharing.


When you work on the internet engaging with others is one very important key to making your business grow. Don’t be shy, let yourself flow with information and helpful knowledge that you have come up with.


Go and engage.



Related posts:

Ultimate Understand of Who You Are and Who You Talk To

How Often to Post on Facebook – Facebook for Business 2014

The Step by Step Guide to Email Marketing

Still Struggling? Here is How To Fix It With A Digital Franchise


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4 thoughts on “Understanding Social Psychology by Engaging With Others

  1. Such helpful and useful info Sandy to help us all be better communicators with others. Love these tips, especially when it comes to being your true, authentic self and adding some personal stories, funny one liners, notations and especially video as that’s a huge benefit for others to see the real you. Thanks for sharing such value with us all! Appreciate you! 🙂

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